Imagine… travel now, always remember
Introduction
Imagine Sardinia is a Destination Management Company (DMC) specializing in experiential tourism in Sardinia, with a particular focus on food and wine, local culture, and the island's authentic traditions. The goal is to offer travelers exclusive and personalized experiences, connecting them with the region through food and wine tours, guided tours, events, and collaborations with local producers.
Tailor-made experiential tourism : personalized itineraries for travelers seeking authenticity.
Food & Wine : tastings, food and wine tours, experiences with local producers.
Culture and Traditions : meetings with artisans, participation in folkloristic events, and activities related to the local area.
Sustainability and local development : collaboration with local businesses to positively impact the local economy.
Digital storytelling : emotional communication and digital strategy through blogs, social media, and collaborations.
Key elements of the project
The Imagine Sardinia project aims to become a benchmark for experiential tourism in Sardinia, offering travelers an authentic, personalized, and immersive experience in the heart of the island. The main objectives are divided into three strategic areas:
Main Objectives
Create and promote exclusive experiences related to food & wine, culture and nature
Promote our food and wine heritage through winery tours, tastings, and meetings with local producers.
Promote slow and sustainable tourism, based on encounters with local culture
Experiential and food and wine tourism
Create strategic partnerships with producers, tourist/environmental guides,
Encourage the deseasonalization of tourism, promoting Sardinia beyond the summer season.
Promote quality tourism that respects the territory, the environment, and local communities.
Economic development and local sustainability
Establish Imagine Sardinia as the reference DMC for travelers seeking authenticity.
Develop a strong brand identity that communicates the value of experiential and sustainable tourism.
Create a digital platform with editorial content (blog, magazine, social media) to showcase local excellence.
Brand positioning and digital storytelling
The added value of Imagine Sardinia
Imagine Sardinia stands out in the food and wine tourism landscape thanks to an innovative approach that aims to highlight the region's untapped excellence through the creation of tailor-made experiences, designed by local producers and desired by travelers. IS's innovative element lies in its ability to create expectations and desires in the traveler's mind, leveraging their search for intangible, unique, and memorable memories. The goal is to transform every experience into an authentic tale, capable of revealing the true essence of Sardinia, a land often celebrated but never fully explored.
Naming, Brand Identity and Storytelling
The name Imagine Sardinia was born from the idea of evoking a journey that begins with the mind and ends with the heart. This choice combines two key elements: destination and emotion, inviting the traveler to imagine and live an authentic experience, far from conventional tourist routes. The brand stands out for its emotional and engaging storytelling, showcasing authentic Sardinia through the stories of its excellence: artisans, producers, chefs, and guardians of tradition. Each experience is a journey into the culture and the region, transforming the tourist into an active protagonist in the story.
The experience-building phase is crucial to ensuring consistency between the product offered, the uniqueness and value of the producer, and the identity of Imagine Sardinia. The goal is to create authentic, accessible, and high-quality experiences, maintaining a personalized approach without distorting the supplier's philosophy.
Building the Experience
At the heart of the project is a digital platform dedicated to both storytelling and direct sales of experiences. The strategic goal is to create a bridge between travelers' desires and the authenticity of local producers through the voices of the producers themselves. Through the platform, producers will have the opportunity to:
Tell your story, promoting your product with authenticity.
Offer unique experiences that combine craftsmanship, tradition, and food and wine culture
The Platform: the hub of innovation
The Imagine Sardinia portal
Through an intuitive interface and a seamless customer journey, customers can choose and book the desired experience in just a few steps, with clear information on availability, pricing, and participation methods.
Dedicated digital channels (website, social media, newsletter).
Integration with secure and flexible online payment systems, ensuring simplicity and reliability in booking.
Gift vouchers
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The goal is to make the purchasing process immediate and engaging, ensuring the customer a seamless and valuable experience, from discovering the offer to participating in the event.